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Friday 3 July 2020

Editorial independence policy

The Australian Chinese Daily operates under a strict ethics policy that ensures our editorial independence and the integrity of our journalism and safeguards the trust of our readers. All of our editorial staff are required to abide by the following guidelines, many of which exceed standards in our industry. Earning and keeping the trust of our audience is, and always will be, at the core of The Australian Chinese Daily’s mission.

Editorial independence

Our most valuable asset is the independence that allows us to publish stories without fear. The Australian Chinese Daily is routinely critical of people and companies we cover. We are able to enjoy this independence because every member of our editorial team is required to follow a strict code of conduct. Additionally, we enforce a strict wall between The Australian Chinese Daily’s editorial team and our parent company’s advertising teams (addressed more in detail below). Here are the core guidelines in our code of conduct:

  • We don’t accept influence from any government authority, both domestic and foreign
  • We don’t accept directives from any government authority, both domestic and foreign, unless required to under the laws of Australia.
  • We don’t accept things of value from companies or from their PR firms
  • We do not accept preconditions for coverage of a story that require us to say certain things
  • We do not give subjects of our reporting the ability to preview or approve interview questions, nor do we allow them to review our stories before we publish
  • We do not allow reporters to cover people or companies where they have a personal conflict
  • We do not make paid endorsements of any kind
  • We do not personally invest in companies we cover

Our policy against receiving anything of value from companies we cover includes, but is not limited to, things like gifts, meals, discounted services, or paid trips and junkets. The Australian Chinese Daily pays for all travel expenses to all events, including transportation, food, and hotels.

Professional conduct

In addition to standards that preserve our independence, The Australian Chinese Daily’s reporters are expected to abide by industry-standard ethical guidelines for reporting. This means that our editorial team takes great care to learn the truth and report it, protect sources, minimize risk of harm, and strive for accuracy and honesty in everything we publish.


We employ a dedicated advertising team that is responsible for selling advertising space on our properties. Any feature on one of our brands sponsored by a particular company or advertiser that is developed independently by our Creative and Sales teams is clearly marked as “Advertiser Content.” Advertisements do not necessarily reflect the views of The Australian Chinese Daily or our editorial teams. Our Creative and Sales teams have their own set of guidelines and policies for developing content and do not infringe on the creative agency of editorial teams. Our editorial teams do not directly accept money or other consideration from individuals or entities as a condition or incentive to write a review or story, whether favourable or unfavourable. However, some of our editorial content is made possible through the support of sponsors. This content is clearly marked as content “Presented” by the applicable sponsor. Our sponsors may select which content they wish to support, however, we do not allow our Sales teams or our sponsors to control or interfere with the editorial integrity of our editorial teams and the content they create. Some of our content may contain marketing links, which means we will receive a commission for purchases made via those links. In our editorial content, these affiliate links appear automatically, and our editorial teams are not influenced by our affiliate partnerships. The Australian Chinese Daily does employ a commerce team to optimize certain content for affiliate revenue, and such content is marked as such by including a similar affiliate links disclosure.

Distributed platforms

The Australian Chinese Daily is a multimedia brand that is distributed across many platforms, including our own site on the web, Facebook, Twitter, Instagram, WeChat and others. Our editorial standards apply to all of our platforms. We do, on occasion, distribute sponsored editorial content and paid branded content through our distributed platforms. They are clearly labelled as “Presented by” (for editorial sponsorships) or “Paid Content” (for branded content) in the post and further labelled using platform-specific tools such as the Facebook handshake.

Corrections and updates

Despite making every effort to be accurate in our reporting, sometimes we get something wrong. If we discover a mistake in a story, our editors will promptly issue a correction that removes the inaccurate information and adds a notice of correction that explains the error. In some cases, like if an inaccuracy is contained in a video, we may have to remove the original piece of content and replace it with a version in which the error is omitted. Sometimes more information about a story we’ve published becomes available that either continues the narrative or clarifies the original story, but it is not a correction. In these cases, we may add and / or change elements of the original story. These updates will be clearly noted at the bottom of the story, indicating the time of the change and a note describing what was changed. Additionally, we may remove content if we believe it infringes on the intellectual property rights of a third party, otherwise violates any third-party rights, or breaches any applicable law or regulation. These decisions are made in concert with The Australian Chinese Daily’s legal team.


From time to time, The Australian Chinese Daily  will conduct contests and giveaways for our audiences. We will post rules for each contest and giveaway, which will be binding to individuals who decide to participate. While giveaways or contests may be sponsored by an advertiser or partner, they are not and should never be considered endorsements of the entities involved or their products.


The Australian Chinese Daily has a number of investors and none of our investors have influence on the content we publish or access to our editorial and publication process unless we have an agreement with an investor that specifically contemplates a content creation partnership. If such a partnership exists, then this would be clearly disclosed to The Australian Chinese Daily audience. We will also remind audiences of our relationship with major investors when we write directly about the business or other activities of such investors.


From time to time, The Australian Chinese Daily’s Partnerships team engages with other businesses, brands, and organizations whose activities resonate with the company as a whole, or with one or more of our editorial teams. These partnerships do not impact the content that our editorial teams independently publish. Our Partnerships team, however, may create content as part of these partnerships, and we may publish this content on our editorial sites. In these cases, we will include a disclosure to describe the nature of the relationship between our editorial brand(s) and the partner(s) and the extent to which our editorial teams were involved in the creation of the content


We’re always interested in hearing from you if you have a concern about our ethical standards. If you see something that doesn’t look right on The Australian Chinese Daily, please let us know by using the ‘Contact Us’ form.